Product management focuses on maximizing the business value of a product by good management at every stage of its life cycle.
Discover how to…
- manage New Product Introductions (NPIs)
- set up a Stage-Gate process that defines how to phase products out
- cope with the long-term effects of promotions, projects and tenders
- boost your overall product life cycle profitability by optimizing the margins
- develop a balanced product portfolio that is aligned with your company strategy