As a private label manufacturer, McBride faces volatile demand in the FMCG market. The company needed a process for understanding the changes in demand and the resulting impact on its factories. McBride implemented the Arkieva S&OP Software including Rough-Cut Capacity Planning (RCCP) as an essential step. Today, the RCCP process allows McBride to make well-thought-out, group-wide production optimization decisions. This improves long-term demand planning too, since the RCCP process creates a clear long term perspective, resulting in fewer surprises, less firefighting and thus lower operational costs.